‘Octopus principle’ in affiliate marketing.
Andrei Titovets October 3, 2012The term “aggressive marketing” has never got a distinct definition despite its wide usage. In most cases the ”agressivnes” is perceived as proactive approach when trying to influence a potential customer. Yepty.com specialists have developed a method for an aggressive marketing, calling it an “octopus principle”- due to versatile and all-around approach to promotion.
8 main guidelines to create an influence on customers in affiliate marketing:
1. Conceal aggression
Seems like a bit of a paradox? But if you look closely, it makes sense – the web is excessively populated with advertisement, an average customer simply would not react to straightforward spammy ads, or, what’s even worse would be averted in disgust. See how important it is to deliver ads that recommend or offer the actual product or service, the main message of an ad has to be kind of “between the lines” and your customer should have a feeling he is not being pushed or forced into buying something. Still, in aggressive marketing it doesn’t harm to call customers to action.
2. Play on your field
If you intend to promote your affiliate link or certain product someplace out there on the web (forums, other sites, blogs) – you’d have to adhere to the rules, set by others, you won’t have a freedom to act as the situation is not controlled by you. Having your own website allows to create better conditions to fulfill your goals – starting from design&structure to ad units’ placement.
3. Think of a good scenario
Aggressive advertising strategy may not be monotonous and repetitive. Before a customer comes to the decision to complete an action, buy, or even make a single click he needs a story to unveil. This story has to have a beginning, a main part and culmination. At each of these steps an aggressive strategy suggests there should be some kind of cause that customer may find appealing and move on to the next step, ending up with completing the action. |Yet again, this cause should be suggested, do not push too hard. Ideally, you should avoid the standard formula: “pose a problem – an offer on solution”. It will be neglected right away, just intuitively.
Do not limit offering the cause and recommendations to customers only to target pages. It’s equally important to practice it for media advertising – banners/vids. Overall, employ this practice from the very first contact with a customer all the way along to target page.
4. Let the influence grow gradually
Don’t apply the influence right away; neither put too much pressureе only in the end of scenario. Call to action is needed at every step; it’s ok to make it a bit louder as the customer is nearing the final decision.
5. Mention your product often
If you promote something – you believe it’s worth offering it to customers, right? That’s the key of aggressive marketing – you offer real values to customers, be it a product or service. It is worth mentioning the product and explain how it may be helpful to customers.
6. Employ different types of ad formats
This classic principle of advertisement is even more effective for an aggressive marketing strategy. The “aggressiveness” is determined not only by the style of interaction with a customer within certain boundaries (article, page), but by the variety of delivering the message. The more advertising mediums you have in your inventory the better. If you stick to one ad format people will grow tired of it over time. Another argument in favor of diversification of your ad inventory is that variety of ad formats allows you to attract attention of larger number of potential customers – some people are inclined to react to graphical info, others prefer video etc.
7. Give your customers a break
Sometimes it’s a good step to make if to insure the trust of your customers. Just try to withdraw from the product or service you promote, for example if it’s an advertising text, just dedicate one paragraph to valuable info on related topic, which may be of use to the customer. In case the customer is surfing your site give him a chance to browse through some useful content where the product you’re advertising is not mentioned too often.
Additionally try so-called anchoring tactics – link to useful info or content within ad units themselves – as a result there’s going to be more trust to the product you promote.
8. Avoid informational overload
Aggressive tactics presumes there’s a fair dose of advertisements, yet, the blocks, not containing the ads have to be populated with high quality, unique content- it’s increasingly important if we speak of aggressive promotion. The reason for such approach is because of modern day web-surfing patterns: if visitor doesn’t spot something worth his attention within few seconds, he leaves the page.
So these are the “tentacles” of the octopus- try them out to see how you may increase your revenue. Please comment on your results!
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